![]() Email marketing toolsĮmail represents arguably the most tried-and-tested, scalable marketing channel available to modern companies. Digging into demographics, personality straights and beyond, you’d be surprised at what you can learn from social alone.Īudiense’s platform focuses primarily on Twitter, making it great for B2B brands interested in prospecting and B2C companies looking to understand more about their target audience. Doing so makes it easier to run laser-targeted ad campaigns and likewise dive deeper into your customer personas. Tools like Audiense take listening to the next level by helping companies both identify and segment their social media audiences. We’ve talked time and time again about the importance of social listening for identifying trends and potential customers. The affordability of the platform is enticing for solo businesses and smaller agencies looking to wrangle their social presence. The clean, no-frills interface is easy to navigate and friendly to users who might not be the most tech-savvy. As an added bonus, Loomly actually curates fresh content ideas for users based on trending topics and Twitter conversations. Loomly’s self-described “brand success platform” is a tool that’s ideal for smaller social teams looking to organize and collaborate on content.īuilt-in calendars, deadlines and workflows make both scheduling and brainstorming content a breeze. ![]() Coupled with robust social listening features, you can uncover trends, hashtags and opportunities to engage with new customers. Optimizing your content’s performance doesn’t have to be a guessing game as Sprout identifies your top-performing posts and the success of your social campaigns. Oh, and don’t forget about Sprout’s full suite of social analytics. ![]() Our Smart Inbox gives you a bird’s-eye view of all of your social messages so you can respond thoughtfully and in a timely manner. This allows you to publish and schedule your content across multiple platforms, all timed to perfection based on when your followers are most active.īeyond social media management features, Sprout makes it easy to collaborate with colleagues and customers alike. ![]() That’s because Sprout Social is the ultimate control center for any business looking to translate its social presence into actual results.Īs a social media management platform, Sprout helps businesses organize their content calendar and assets in one place. Hey, you can’t blame us for putting ourselves on the top of the list! Instead, consider how dedicated software allows you to publish more meaningful content and use social media to meet your big-picture business goals. Managing all of the moving pieces of social media “by hand” is a recipe for burnout. We’ve seen firsthand how social media has evolved into a priority marketing channel for businesses today.Ī prime place to nurture leads and build business relationships, social is ideal for gathering valuable data when it comes to what your customers want. Whether it’s managing customer relationships, winning over leads or uncovering new marketing opportunities, this list can serve as the foundation of a powerful marketing stack.Ĭheck out the categories below to get started: ![]() We’ve put together a comprehensive list of digital marketing tools that can help you regardless of your goals, including a few free and freemium tools for those on a tight budget. The good news? There’s no shortage of software out there to do the heavy lifting for your marketing must-dos. Companies today depend on digital marketing tools to survive.īut consider that a strong tech stack encourages growth and ensures that you aren’t spending your valuable time on tedious tasks.Īnd on the flip side, failing to take advantage of modern marketing tools means that your business might lag behind your competition. ![]()
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